Placement media (product placement) is when a particular product is discussed/shown in a media related concept. Product placement has become more popular for advertising products whilst the media and television are developing. Companies may decide they would like to place their product into a showing of a new movie so it is seen by the general public, then maybe talked about afterwards so the word is spread. Product placement can benefit the business, this form of advertisement can be very useful and it is a small fee, the media department of the particular business will discuss and come to an agreement of how the product will be presented and where. Audience and market research will be completed and this will help the media department come to a conclusion of costs etc.
