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Qualitative vs Quantitative Research
Primary and Secondary Research
Media
{
The Qualification: BTEC Level 3 National in Creative Media Production (Television & Film) The Unit: UNIT 3 Research Techniques for the Creative Media Industries
}
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Secondary research: Newspapers
Primary research: Audience panels
Qualititative Research: Fanzine websites
Qualitative research: Attitudes to media products
Quantitative Research: Box office figures
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Purposes of research: Finance/Costs
Purposes of research: Placement media
Purposes of research: Viability
Purposes of research: Content
Purposes of research: Advertising effects
Purposes of research: Advertising placements
Purposes of research: Competitor analysis
Purposes of research: Competition
Purposes of research: Product market
Purposes of research: Audience awareness
Purposes of research: Consumer attitudes
Purposes of research: Consumer behaviour
Purposes of research: Overview
Primary research: Audience panels
Audience research: Geodemographics
Audience research: Demographics
Primary research: Focus groups
Primary research: Types of questions - Open/closed...
Primary research: Surveys
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November
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October
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September
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Popular Posts
Secondary research: Newspapers
Primary research: Audience panels
Qualititative Research: Fanzine websites
Qualitative research: Attitudes to media products
Quantitative Research: Box office figures
Audience research: Geodemographics
Secondary research: Government statistics
Qualitative Research: Film reviews
Quantitave Research: Programme Ratings
Secondary research: Books
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Purposes of research: Overview
Purposes of research: Overview
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On Wednesday, 17 December 2014
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