On Wednesday, 17 December 2014
An audience panel in comparison to a focus group is quite similar, in an audience panel you receive feedback from an audience on a product that they have either used/seen on a television/online or even heard on the radio. There are many ways that an audience panel can work, a lot of the time a small amount of the general population will be picked out and asked to view an advert or a programme, once they have viewed the new media product they are asked to provide feedback and comment on the actual product itself. This is a very useful way to complete primary research as it provides you will first hand information on the product, which will be fresh on the audience members mind, not leaving them to forget things later on.
