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- Purposes of research: Finance/Costs
- Purposes of research: Placement media
- Purposes of research: Viability
- Purposes of research: Content
- Purposes of research: Advertising effects
- Purposes of research: Advertising placements
- Purposes of research: Competitor analysis
- Purposes of research: Competition
- Purposes of research: Product market
- Purposes of research: Audience awareness
- Purposes of research: Consumer attitudes
- Purposes of research: Consumer behaviour
- Purposes of research: Overview
- Primary research: Audience panels
- Audience research: Geodemographics
- Audience research: Demographics
- Primary research: Focus groups
- Primary research: Types of questions - Open/closed...
- Primary research: Surveys
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December
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- Secondary research: Newspapers
- Primary research: Audience panels
- Qualititative Research: Fanzine websites
- Qualitative research: Attitudes to media products
- Quantitative Research: Box office figures
- Audience research: Geodemographics
- Secondary research: Government statistics
- Qualitative Research: Film reviews
- Quantitave Research: Programme Ratings
- Secondary research: Books
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- Primary research: Surveys
A survey has a very similar format to a questionnaire, but a survey is more informal. Using a survey gives the individual who needs to information the chance to ask particular questions and receive the answers in the forms of that persons opinion (the audience they are handing the survey too). Surveys are also a particularly good way of research, a survey allows you to receive the data you need on a large scale, survey data can be collected through a printed survey that is handed out, it can be asked over the phone, you can have surveys posted to you and they can also be online.
Survey monkey is a very good website for surveys, these are types that are published online. The website is very clearly explained and the page is available in 16 different languages, which makes this website easily accessible all over the world.