On Wednesday 10 December 2014
Demographics are a way of describing a group of people by specific categories, these groups tend to be:
- Gender
- Age
- Race
- Occupation
- Sexual orientation
- Social class
Demographics are a form of quantifiable data (statistics) of a selected group of people, these can be used to identify a subset of that specific group of people so that the media producers can determine the popularity of their media product in these specific groups. Age is a very important part of demographic analysis as it can be very useful when deciding what topic you would like to work with, also gender is an important one.
Finding out the men to women ratio in your group is useful, as then you can talk about your product in a way that interests everyone. Not using any sexist language or stereotypes is also a key to this as you do not want to offend any of your target group, then this also may not make the gender in your group want to listen further into your speech.
It is also a key to be sensitive to other peoples cultures, so their attitudes, beliefs and values are something you need to keep in mind when you are talking to your target audience. It is a good idea to learn as much as possible about your selected target audience before talking to them. Religion is very similar which means you also have to tend this matter with extreme care so you do not offend anyone following these religions.
The educational background of your audience is also an important part of demographics, this can help you to decide what type of language you can use and your choice of vocabulary, this will then also help you to be more specific.
