On Thursday 18 December 2014
Competitive analysis is a critical part of a companies marketing plan, with the information collected after the analysis is completed the company can decide what makes their particular product/service unique if there are similar products available on the market, then after this is decided the company can decide what parts of this will attract their audience. Competitors can be evaluated by being put into specific groups based on how they compete for a share of the income, listing each competitors able profit, their marketing objectives, their products or services, their growth pattern, marketing objectives, their strengths and weaknesses and the size of their sales.
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