Consumer attitudes consist of thoughts of beliefs, feelings and the intentions towards a certain thing/product. You could have a good attitude towards your favorite movie actor, this would mean that when this particular movie actor you may buy this film just because this person plays in it, before actually viewing a trailer etc because you will believe this film will be amazing due to that person being present. So when trying to sell a product, you must be aware of what your audience is interested in, this is why it is key to target a particular audience and not just any group of people, this group may be selected by age, gender, ethnicity etc. After the target audience has been briefly chosen, you can then decide how you will influence the choice of these people. Then you can see if any improvements need to be made on this product whilst keeping the consumers in mind.
