Advertising is a form of paid communication that is created to communicate a specific product or service through the use of text/sound and imagery, it is a form of persuasive communication that provides information about the particular product or service by the advertiser. The primary objective of advertisement is to persuade a consumer, this can be achieved in various ways. The ultimate objective of advertising is to be persuasive and creative in the manor of trying to sell your companies product or service, it is trying to persuade your consumers that they should buy your product.
These adverts could also be placed to raise funds for a charity, finding volunteers and or to influence the audience to try and do something, this could be an ad for stopping smoking.
