A focus group is when a group of individuals get together to answer a variety of different questions, these groups are very useful for gathering primary research as you get a lot of different responses from different people (opinions, feelings etc) whilst also being able to discuss within the group. When you are holding one of the focus groups, it is useful to gather various people of different ages, as then you will receive a more varied response.
The size of the group tends to be 6-10 people, then the whole session may last for 1-2 hours. Focus groups can be held in a very structured scene, or they can just be held in a more relaxed and maybe even more inviting environment which could also mean that this will encourage more open and honest opinions/answers. These groups of people are usually brought together by a mediator and are asked to focus on a specific topic/product.
