Geodemographics are a way of describing a group of people based on their opinions, attitudes and their lifestyle. This is important for media producers/advertisers when they are producing a media product for a regional/local target audience. When producing a product, it is important that a media producer knows who their audience is. They are also used for creating a profile (an idea of who these targeted people are)for a specific location. If you have taken data from two different areas, comparing the results that you collected between these two locations, whilst the data is still based on collecting information about a certain genre of people/media product, these different area'c could have different interests.
These demographics are used to separate people by nationality/geography, the term geodemographics originates from Geodemography, which is the application of analyzing the data from a specific area to profile the economic situation of the people living there and also the demographic characteristics of particular people who live in this chosen area.
