Unknown On Thursday 18 December 2014

Consumer behavior is how a particular individual views your media product/s, or even buying/receiving a product that is very similar to yours. If you are focused on your audiences behavior, then you will know what will get their attention and also how it will grasp their attention, this could then also be encouraging them to buy your product, which is what one of your intentions could be. Understanding consumers behavior is a very important part of running a business, if you do not understand their behavior you may not end up earning as much money/no money at all, understand their behavior is a key factor to being successful, the understanding of their behavior will mean that you can insure they will take interest in their product. 



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