Archive for December 2014
Finance is what will cover the funding of your particular product, then the producer will have to decide where and how these costs will be spent, an understanding of your budget will need to be concluded before any production can begin so the company can avoid over spending or spending the budget somewhere else that isn't as needed as another element. This will then enable the producer to track where and how their funding constantly, when considering the elements of the product/service you are creating the budgeting is a major part of all of this, without a budget it is very unlikely that the video would be successful, the money could be spent without a purpose leading to it not being so useful.
Placement media (product placement) is when a particular product is discussed/shown in a media related concept. Product placement has become more popular for advertising products whilst the media and television are developing. Companies may decide they would like to place their product into a showing of a new movie so it is seen by the general public, then maybe talked about afterwards so the word is spread. Product placement can benefit the business, this form of advertisement can be very useful and it is a small fee, the media department of the particular business will discuss and come to an agreement of how the product will be presented and where. Audience and market research will be completed and this will help the media department come to a conclusion of costs etc.
This will then help the business decide if the way the product is displayed, what kind of income will be made, then a rough budget can be made. The time of year that your product is released could also define how much of a profit will be made back, around the Christmas period, there could be more of an income available.
When thinking about viability, it means that things are capable of being completed in a practical/useful manor, so when creating a music video you will have to consider whether or not you will have/do currently have the right resources and materials that you will need to create what you are, you will also have to consider if it is too difficult and whether or not you will actually be able to complete it, if not you may have to re think segments of the idea or the whole entire idea completely. All of your ideas have to be practical/realistic, these ideas must be throughly thought through and checked before any real plans can go ahead, or you could end up wasting a lot of time and or money on ideas that do not end up working out the way you wanted or do not fit in with the music video in the end. Also coming up with a contingency plan/s is a good move, the music video not working out could happen and having a backup or even a few could come in great use.
When you think about content in production research, involving media I personally think about creating your own product. For example, if creating a music video I need to develop my understanding of the content in a music video, so for this I would need to plan what I want my music video to be like and what I would like it to contain. To do so, I could look at other music videos that are of a similar genre to mine, then gather some ideas from what content these contain. If it were a general music producer, they can do this also and find out before hand how to use their resources in a better manner before filming it, therefore this will eliminate the little mistakes and save some filming time which could also save some money, the producer can develop their understand on the popular shots for this genre they are working with and then include these shots/camera movements in their music video.
Advertising is a form of paid communication that is created to communicate a specific product or service through the use of text/sound and imagery, it is a form of persuasive communication that provides information about the particular product or service by the advertiser. The primary objective of advertisement is to persuade a consumer, this can be achieved in various ways. The ultimate objective of advertising is to be persuasive and creative in the manor of trying to sell your companies product or service, it is trying to persuade your consumers that they should buy your product.
These adverts could also be placed to raise funds for a charity, finding volunteers and or to influence the audience to try and do something, this could be an ad for stopping smoking.
These adverts could also be placed to raise funds for a charity, finding volunteers and or to influence the audience to try and do something, this could be an ad for stopping smoking.
An ad placement is a group of specific advert units, this then allows the advertiser to place their ads using placement targeting. Advert placements can cover a very large area, this could be an entire website or it could also be a specific ad unit. Advertising is a paid way of marketing persuasive information about a particular product or service, these can be through channels that are popular that will then promote good services, products or ideas. The ads need to be bold and stand out so that they catch your audiences attention, hiding them in a corner may lead to them being missed, so the bigger and bolder is the better for an ad.
Competitive analysis is a critical part of a companies marketing plan, with the information collected after the analysis is completed the company can decide what makes their particular product/service unique if there are similar products available on the market, then after this is decided the company can decide what parts of this will attract their audience. Competitors can be evaluated by being put into specific groups based on how they compete for a share of the income, listing each competitors able profit, their marketing objectives, their products or services, their growth pattern, marketing objectives, their strengths and weaknesses and the size of their sales.
Competition is the fight between companies that produce the same products/services with a particular income goal. These companies like to strive to increase their sales volume by considering and using the 4 main components of the market, these are called the four p's (price, product, promotion, and place). For the company to succeed in the competitive market, they must have a thorough understanding of the competition, therefore they have to have knowledge of who the current competition is when this product of service is released, other companies could see your product and then lower their price, so knowing who you're competition is, is very important to succeed, this means having to stay in the know of their products and prices.
The product market is where products/particular services are sold to households, the money that the households spend on these services or products is returned to the particular business as an income. The regulation of a product market means that there are economic restrictions in the market. The creators must insure that they build a portfolio of knowledge on the market, the consumers and the current competitors in the market. To have a successful market, having a different sales tactic may encourage consumers to buy from you instead of a different company with a similar product, these procedures must still remain clear on what specifically they are trying to sell to you.
When releasing a new media product, it is very important for you to know your audience (creating a profile). You should consider who your audience are and what they like, this was you can plan how you will catch their attention, planning what you can say is a very good way of presenting but you must make sure it does not sound overly scripted, otherwise your audience may lose interest, keep it interesting for your consumers so they do not become bored and stop listening before you have explained everything. Educating the consumers on the specific product is key, they may not know much about the product (if there are similar ones already on the market). Once you have profiled them, the interests the consumers have are what you need to consider and try to suit this audience to the best you can via their interests.
Consumer attitudes consist of thoughts of beliefs, feelings and the intentions towards a certain thing/product. You could have a good attitude towards your favorite movie actor, this would mean that when this particular movie actor you may buy this film just because this person plays in it, before actually viewing a trailer etc because you will believe this film will be amazing due to that person being present. So when trying to sell a product, you must be aware of what your audience is interested in, this is why it is key to target a particular audience and not just any group of people, this group may be selected by age, gender, ethnicity etc. After the target audience has been briefly chosen, you can then decide how you will influence the choice of these people. Then you can see if any improvements need to be made on this product whilst keeping the consumers in mind.
Consumer behavior is how a particular individual views your media product/s, or even buying/receiving a product that is very similar to yours. If you are focused on your audiences behavior, then you will know what will get their attention and also how it will grasp their attention, this could then also be encouraging them to buy your product, which is what one of your intentions could be. Understanding consumers behavior is a very important part of running a business, if you do not understand their behavior you may not end up earning as much money/no money at all, understand their behavior is a key factor to being successful, the understanding of their behavior will mean that you can insure they will take interest in their product.
An audience panel in comparison to a focus group is quite similar, in an audience panel you receive feedback from an audience on a product that they have either used/seen on a television/online or even heard on the radio. There are many ways that an audience panel can work, a lot of the time a small amount of the general population will be picked out and asked to view an advert or a programme, once they have viewed the new media product they are asked to provide feedback and comment on the actual product itself. This is a very useful way to complete primary research as it provides you will first hand information on the product, which will be fresh on the audience members mind, not leaving them to forget things later on.
Geodemographics are a way of describing a group of people based on their opinions, attitudes and their lifestyle. This is important for media producers/advertisers when they are producing a media product for a regional/local target audience. When producing a product, it is important that a media producer knows who their audience is. They are also used for creating a profile (an idea of who these targeted people are)for a specific location. If you have taken data from two different areas, comparing the results that you collected between these two locations, whilst the data is still based on collecting information about a certain genre of people/media product, these different area'c could have different interests.
These demographics are used to separate people by nationality/geography, the term geodemographics originates from Geodemography, which is the application of analyzing the data from a specific area to profile the economic situation of the people living there and also the demographic characteristics of particular people who live in this chosen area.
These demographics are used to separate people by nationality/geography, the term geodemographics originates from Geodemography, which is the application of analyzing the data from a specific area to profile the economic situation of the people living there and also the demographic characteristics of particular people who live in this chosen area.
Demographics are a way of describing a group of people by specific categories, these groups tend to be:
Demographics are a form of quantifiable data (statistics) of a selected group of people, these can be used to identify a subset of that specific group of people so that the media producers can determine the popularity of their media product in these specific groups. Age is a very important part of demographic analysis as it can be very useful when deciding what topic you would like to work with, also gender is an important one.
Finding out the men to women ratio in your group is useful, as then you can talk about your product in a way that interests everyone. Not using any sexist language or stereotypes is also a key to this as you do not want to offend any of your target group, then this also may not make the gender in your group want to listen further into your speech.
It is also a key to be sensitive to other peoples cultures, so their attitudes, beliefs and values are something you need to keep in mind when you are talking to your target audience. It is a good idea to learn as much as possible about your selected target audience before talking to them. Religion is very similar which means you also have to tend this matter with extreme care so you do not offend anyone following these religions.
The educational background of your audience is also an important part of demographics, this can help you to decide what type of language you can use and your choice of vocabulary, this will then also help you to be more specific.
- Gender
- Age
- Race
- Occupation
- Sexual orientation
- Social class
Demographics are a form of quantifiable data (statistics) of a selected group of people, these can be used to identify a subset of that specific group of people so that the media producers can determine the popularity of their media product in these specific groups. Age is a very important part of demographic analysis as it can be very useful when deciding what topic you would like to work with, also gender is an important one.
Finding out the men to women ratio in your group is useful, as then you can talk about your product in a way that interests everyone. Not using any sexist language or stereotypes is also a key to this as you do not want to offend any of your target group, then this also may not make the gender in your group want to listen further into your speech.
It is also a key to be sensitive to other peoples cultures, so their attitudes, beliefs and values are something you need to keep in mind when you are talking to your target audience. It is a good idea to learn as much as possible about your selected target audience before talking to them. Religion is very similar which means you also have to tend this matter with extreme care so you do not offend anyone following these religions.
The educational background of your audience is also an important part of demographics, this can help you to decide what type of language you can use and your choice of vocabulary, this will then also help you to be more specific.
A focus group is when a group of individuals get together to answer a variety of different questions, these groups are very useful for gathering primary research as you get a lot of different responses from different people (opinions, feelings etc) whilst also being able to discuss within the group. When you are holding one of the focus groups, it is useful to gather various people of different ages, as then you will receive a more varied response.
The size of the group tends to be 6-10 people, then the whole session may last for 1-2 hours. Focus groups can be held in a very structured scene, or they can just be held in a more relaxed and maybe even more inviting environment which could also mean that this will encourage more open and honest opinions/answers. These groups of people are usually brought together by a mediator and are asked to focus on a specific topic/product.
The size of the group tends to be 6-10 people, then the whole session may last for 1-2 hours. Focus groups can be held in a very structured scene, or they can just be held in a more relaxed and maybe even more inviting environment which could also mean that this will encourage more open and honest opinions/answers. These groups of people are usually brought together by a mediator and are asked to focus on a specific topic/product.
When you are holding an interview/creating a questionnaire, you have to think about who the audience are that you are targeting to decide which questions suit the questionnaire or interview the best, you can have closed questions and also open questions. There is a huge difference between both types of these questions, so therefore when you are conducting either of these things (questionnaire/interview) you need to consider which type will suit what information you need better. The difference is that a closed question can be answered with a short response, so either a short phrase or a key word for example if you were to use a closed question it could be:
- Where do you live?
- Are you enjoying the weather?
- What time is it?
- How do you focus on your work?
- What is your favourite hobby and why do you enjoy it?
- Why is that so important to you?
A survey has a very similar format to a questionnaire, but a survey is more informal. Using a survey gives the individual who needs to information the chance to ask particular questions and receive the answers in the forms of that persons opinion (the audience they are handing the survey too). Surveys are also a particularly good way of research, a survey allows you to receive the data you need on a large scale, survey data can be collected through a printed survey that is handed out, it can be asked over the phone, you can have surveys posted to you and they can also be online.
Survey monkey is a very good website for surveys, these are types that are published online. The website is very clearly explained and the page is available in 16 different languages, which makes this website easily accessible all over the world.
Survey monkey is a very good website for surveys, these are types that are published online. The website is very clearly explained and the page is available in 16 different languages, which makes this website easily accessible all over the world.