On Thursday, 13 November 2014
Who are they?
RAJAR (Radio Joint Audience Research Limited) is a non profit organization, it is the official organization to be in charge of measuring radio audience statistics in the UK. RAJAR was founded in 1992 and it is owned by BBC and the RadioCentre on behalf of the commercial sector.
RAJAR (Radio Joint Audience Research Limited) is a non profit organization, it is the official organization to be in charge of measuring radio audience statistics in the UK. RAJAR was founded in 1992 and it is owned by BBC and the RadioCentre on behalf of the commercial sector.
RAJAR are important as it provides an industry currency, they estimate how many people are listening to the radio over 300 stations. The information they collect is based on who listens, where this channel is being listened from, when and also how it is being listened.
Who's uses their data?
Their data can be used by media agencies for planning how much advertising time is worth buying when a radio station is on air. All the data that RAJAR has is collected by using a 7 day listening diary, it is estimated that 110,000 people aged 15+ are asked to fill out one of these diaries over 50 weeks of the year.
