Who are they?
The National Readership Survey is a commercial organisation as well as a non profit organisation. The NRS is built up of different newspaper, magazine and advertising agencies. The company was founded to present reliable readership estimates for all newspapers and major consumer magazines in the country (This is UK based only). The NRS are governed and largely funded by the Institute of Practitioners in Advertising (IPA), Newspapers publishers Association (NPA)and the Professional Publishers Association (PPA).
The NRS Technical Committee is responsible for maintaining and developing the technical standards of the survey. Also, the NRS User advisory Panel (UAP) meets quarterly to help create new ideas for the survey to make sure that it is suitable for the users of the data in media buying and planning.
NRS is a a survey that is continuous, this means it is on going for twelve months of the year and 7 days a week. For people aged 15+, there were estimated to be 36,000 interviews in a year. These interviews can also be held at your home. For each title, the find out how long the quota ha been reading. On their website, they provide information involving what they do, their contact details and who they actually are.
How do they gather their data?
The NRS gathers their data through randomly selected interviews. The randomly selected applicants are chosen a member of staff from the NRS, they then go and conduct an interview which normally is estimated to only last for 27 minutes.
The company is conducted by the national readership survey council. many members of staff are sent over to interviewees houses to carry out the interview. during this process double screen computer systems are used which allows both the interviewer and applicant to have visibility of the screen.
What do they do?
It provides the most trusted and valued audience research that is used for print advertising trading in the UK. The survey covers over 250 major newspapers and magazines in the UK, the information shows the size and nature of the audience they receive, they are co-owned by newspapers, magazines and advertising agencies. The purpose of the NRS is to collect and provide correct readership figure estimates, 260 titles are included in their survey. The survey gives them the total readership for all those titles. They break down these figures by age, gender, region and social statuses
How do you access their data?
The data for NRS print and NRS PADD that is posted on their website is available without subscription. NRS subscribers have access to more detailed data via their log in. Most NRS subscribers can access the full NRS print and NRS PADD databases on one of the computer bureaux that is licensed by NRS Ltd to provide a data analysis service, this will allow subscribers to conduct their own analyses of the who NRS database, this also includes:
