Audit Bureau Of Circulations
Who are they?
ABC were founded on October 14th 1931 by the independent schools bursars association. They provide an independent verification of data figures/circulation to facilitate the buying and selling of space for advertising in national newspapers.
What are their roles?
ABC bring the industry together to agree measurement and process reporting standards that define what counts and determine practice.
They also offer independent audit and compliance services to deliver certification which verifies that data.
What data do they gather and what information do they have available involving different media products?
The data that the ABC gather is media based. Their data is thoroughly checked, this ensures that the data they have gathered is 100% accurate. One of the sources that they check data from is The National News Paper Certification, they check and verify their monthly circulation data. They also verify web traffic titles in the sector. They check this information for their popularity statistics, to make sure none of these are incorrect.
What clients do they gather for?
The agency gathers market confidence by delivering a valued stamp of trust across the media world. Their data is used and collected by a wide range of decision makers, these roles are:
