On Friday 5 September 2014
There are many ways to research, you often have to adjust to the field you're working in and to the environments/people you are working with.
The purpose of Primary research is to gain a general understanding of the topic you're exploring. For example, the difference between focused research and basic research, would be the amount of specific information, rather than general information gathered. In terms of a research paper done on the African Society, for example, basic research would be researching a general overview of the country's history, while if you wanted a focused research this would mean analyzing the events that happened during main events in the history of the country, also smaller incidents/events that happened to show in depth knowledge of the country and how ultimately, they effected the country and how it stands now, if these events affected how the country stands now, including the various movements and lifestyles that arose due to these events or how they changed because of them.
Overall, basic research allows you to take hold of the basic facts/the points of a topic, which allows you to formulate a hypothesis or a possible course of action before you look into more focused, specific research. Some data gathering agencies for primary research are Broadcasters' Audience Research Board (BARB) and Radio Joint Audience Research Ltd (RAJAR).
Secondary research is a method of research, that can also be
known as desk research, relies entirely on information that has already been
collected, it can also help enhance and extend primary research. These sources
can be found in reference-based books, journals, film archives, film ratings,
circulation figures, government figures, newspapers, printed magazines and
information that is shared on the internet.
Research based on secondary data should precede primary data research. It should be used in establishing the context and parameters for primary research. If the researcher is doing secondary research, there is no need for them to start from scratch, he or she uses the data or information collected and published by other organizations.
Purposes of Secondary Research can start from business relying on this sort of information due to limitations on time and a low budget, Secondary research might even be able to help you identify demographics of your community that you can use to your advantage. Most times, secondary research is all the marketing research you’ll need to do. However, when you need to do primary research, a good, ongoing system of secondary research can help you discover new information so that you can explore and pursue different avenues in your primary research.
Research based on secondary data should precede primary data research. It should be used in establishing the context and parameters for primary research. If the researcher is doing secondary research, there is no need for them to start from scratch, he or she uses the data or information collected and published by other organizations.
Purposes of Secondary Research can start from business relying on this sort of information due to limitations on time and a low budget, Secondary research might even be able to help you identify demographics of your community that you can use to your advantage. Most times, secondary research is all the marketing research you’ll need to do. However, when you need to do primary research, a good, ongoing system of secondary research can help you discover new information so that you can explore and pursue different avenues in your primary research.
The
important thing is that there are advantages and disadvantages for
both methods. Primary research is more time consuming and costly,
while some secondary research does not suit the researcher's needs. The purposes of any research within media industries has three main purposes: audience research, market research and production research.
Market research is where the collection and analysis of information about the current market within a particular product will compete with other products for an audience and for revenue. Production research is the collection and analysis of information for the content and production of a media product, this research is needed to provide content and gather material to allow the company to develop the new product, investigating the technology and personnel available, thoroughly research and plan production and post-production stages to ensure that it all runs all smoothly as smoothly as possible and research the commercial viability of actually making the product.
Market research is where the collection and analysis of information about the current market within a particular product will compete with other products for an audience and for revenue. Production research is the collection and analysis of information for the content and production of a media product, this research is needed to provide content and gather material to allow the company to develop the new product, investigating the technology and personnel available, thoroughly research and plan production and post-production stages to ensure that it all runs all smoothly as smoothly as possible and research the commercial viability of actually making the product.
Qualitative
research is a type of research that requires a more in-depth response, it
allows you to ask a question and receive a more thorough response and
collect more data from that person and their opinion. This is best
used in T.V shows as they can receive a personal view
from the person they are asking the question, it allows them to find
out and understand how someone may feel about a certain story line,
film/game reviews, attitudes towards media products, discussion,
responses to news coverage and responses to advertising campaigns are
part of this type of research also. Qualitative research is easily
accessible, it is very useful for companies who need to access the
information without difficulty and quickly.
Audience
research can be an effective way to collect qualitative research as
you have the chance to profile the audience and get an in-depth and
detailed understanding of their experiences.
While quantitative research which is a type of research
engages with larger numbers that have a statistical relationship to a
population as a whole, qualitative research
provides descriptions of the responses of particular audience members
to particular performances at a certain time and place.
Audience research can be an effective way to collect qualitative research as you have the chance to profile the audience and get an in-depth and detailed understanding of their experiences. Audience research is about investigating:
statistical data about the size and profile of the audience members for a particular media product.- How aware audience members are of a particular media product or service
- What the members of the target audience think about certain products and services and their patterns of behaviour and the potential use of these products.
For more information on Primary, Secondary, Quantitative and Qualitative Research please visit the specified pages at the top of my blog.
Explanations of primary and secondary research methods contain a good level of detail. A problem here is that certain sections of the writing bear too much resemblance to account of research provided at www.answers.com. It is very important that all information is paraphrased. If writing is not put into own words, understanding is not being demonstrated. Qualitative research is well explained. Currently, quantitative research is subsumed into Audience research. Quantitative research needs to be a discrete entry. Audience Research is a separate area of research and should be a new post.
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