On Sunday, 21 September 2014
1.
Why do you think music artists and other people working in the media
are concerned about the digital reproduction of their work?
The
main reasons music artists and the other people working in the media
are concerned is due to how easy it really is for music and other
content to be shared and found online at the click of a button, it
can present many problems for songwriters, the agents of these
songwriters who need to keep track of the artists earnings, ensuring
that the copy rights that are created for these artists etc are not
breached and also the simplicity of sharing content can also become a
problem for musicians. Music creators rely on receiving royalties
whenever and wherever their work is used. Royalties are vital in
nurturing creative music talent. They make sure music creators are
rewarded for their creativity in the same way any other person would
be in their work, with work being copied and shared for free artists
are not getting the money they deserve for the hard hours spent in
the studio. On the other hand, fair play for creators believes
that fans should have access to the music they love, and that the
work of music creators should be paid for by the online businesses
who benefit from its use.
2.
Why is a website such as this a help to organisations like the PRS?
Fair
play for creators is a website where songwriters, artists and people
working on issues related to the rights, earnings and copyrights of
artists and how to help overcome these issues. Primary research is
extremely important to the PRS but it also helps inform the general
public so the artists get rewarded exactly what they deserve for the
work they completed, the site has three main aims:
That
Google should re-instate all music it has removed from YouTube to
enable UK music fans to to enjoy a wide range of music across all
genres and that Google should properly recognize and reward creators
for providing them with the business benefit they derive from their
work.
o
That composers and songwriters should earn what they rightfully
deserve from the use of their music in the online space.
o
That this should highlight the importance of royalties in nurturing
creative music talent and providing them with an income stream which
rewards their creativity in the same way any other creative person
would be e.g. fashion designer, playwright or author.
3.
What might happen if sites like You Tube are
forced to pay to much money to show digital media on their website?
The
problems that might occur are You Tube then not being able to afford
the content to be played online, therefore it would go out of
business and the artists music would no longer be able to be
shown/viewed on this website which would then lead to other sites
having to become more well known for these artists to place their new
videos/songs on these new websites to be able to gain more
popularity. A lot of artists are found online on these types of
websites and receive the publicity they do due to them being found
here, You Tube seems to have a lot of connections with other major
video viewing sites like Vevo, if You Tube ended up going out of
business Vevo may no longer be known as You Tube is the major
foundations of a lot of these websites. You Tube shows a lot of adverts before videos and songs are viewed also, which means a lot of the adverts would have to find somewhere else to put these and maybe pay a lot more for these to be shown, which would then cause more problems for the advert producers not just You Tube.
Also when people upload their videos people are payed for this but there is no fixed rate, the amount you earn varies based on the subject matter of the video, the popularity of your video, the advertising that has already been bought on YouTube before you have even made your video, demographics, the day of the week, what's trending in pop culture, and fickle chance. The best thing to do is simply monitor your Ad Sense revenue daily and try to guess what works best based on the days you make more money, users also get payed for advertising on their videos which can earn you more money overall. Spotify is a new and very popular way for people to stream the music they want at pretty much any time they want, on desktop and laptop you can have spotify for free but this means listening to adverts and when on a mobile device, you cannot pick any song you want. But for a very low cost per month for spotify premium (£9.99) it allows them to:
Also when people upload their videos people are payed for this but there is no fixed rate, the amount you earn varies based on the subject matter of the video, the popularity of your video, the advertising that has already been bought on YouTube before you have even made your video, demographics, the day of the week, what's trending in pop culture, and fickle chance. The best thing to do is simply monitor your Ad Sense revenue daily and try to guess what works best based on the days you make more money, users also get payed for advertising on their videos which can earn you more money overall. Spotify is a new and very popular way for people to stream the music they want at pretty much any time they want, on desktop and laptop you can have spotify for free but this means listening to adverts and when on a mobile device, you cannot pick any song you want. But for a very low cost per month for spotify premium (£9.99) it allows them to:
- Stream any song available on spotify.
- Gives better sound quality.
- Listen offline, so no internet connection is needed to stream any song you would like.
- Also listen to uninterrupted music, so the music will no longer contain any ad's.
Some useful observations are made here about the problems and challenges thrown up for music artists and other people working in the media as a result of the digital reproduction of their work. It is observed that Fair Play For Creators wanted Google to re-instate the music it had removed from YouTube to allow UK visitors to its site to continue to listen to music. It is also observed that Fair Play For Creators wanted Google to properly recognise and reward music creators for providing Google with the business benefit they derive from their work, so that composers and songwriters earn what they rightfully deserve from the use of their music in the online space. This raises some interesting questions: What is the “business benefit” for Google being referred to here? Do you think this business generates enough profit for Google to provide satisfactory remuneration to artists from its benefits alone? How could the shortfall be made up? What are the pros and cons of subscription? Important note: too much text is still being copied ad verbatim from the source. All writing must be paraphrased. Any text too closely resembling the original risks failure in the unit.
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