Consumer behavior is how a particular individual views your media product/s, or even buying/receiving a product that is very similar to yours. If you are focused on your audiences behavior, then you will know what will get their attention and also how it will grasp their attention, this could then also be encouraging them to buy your product, which is what one of your intentions could be. Understanding consumers behavior is a very important part of running a business, if you do not understand their behavior you may not end up earning as much money/no money at all, understand their behavior is a key factor to being successful, the understanding of their behavior will mean that you can insure they will take interest in their product.
An audience panel in comparison to a focus group is quite similar, in an audience panel you receive feedback from an audience on a product that they have either used/seen on a television/online or even heard on the radio. There are many ways that an audience panel can work, a lot of the time a small amount of the general population will be picked out and asked to view an advert or a programme, once they have viewed the new media product they are asked to provide feedback and comment on the actual product itself. This is a very useful way to complete primary research as it provides you will first hand information on the product, which will be fresh on the audience members mind, not leaving them to forget things later on.
Geodemographics are a way of describing a group of people based on their opinions, attitudes and their lifestyle. This is important for media producers/advertisers when they are producing a media product for a regional/local target audience. When producing a product, it is important that a media producer knows who their audience is. They are also used for creating a profile (an idea of who these targeted people are)for a specific location. If you have taken data from two different areas, comparing the results that you collected between these two locations, whilst the data is still based on collecting information about a certain genre of people/media product, these different area'c could have different interests.
These demographics are used to separate people by nationality/geography, the term geodemographics originates from Geodemography, which is the application of analyzing the data from a specific area to profile the economic situation of the people living there and also the demographic characteristics of particular people who live in this chosen area.
These demographics are used to separate people by nationality/geography, the term geodemographics originates from Geodemography, which is the application of analyzing the data from a specific area to profile the economic situation of the people living there and also the demographic characteristics of particular people who live in this chosen area.
Demographics are a way of describing a group of people by specific categories, these groups tend to be:
Demographics are a form of quantifiable data (statistics) of a selected group of people, these can be used to identify a subset of that specific group of people so that the media producers can determine the popularity of their media product in these specific groups. Age is a very important part of demographic analysis as it can be very useful when deciding what topic you would like to work with, also gender is an important one.
Finding out the men to women ratio in your group is useful, as then you can talk about your product in a way that interests everyone. Not using any sexist language or stereotypes is also a key to this as you do not want to offend any of your target group, then this also may not make the gender in your group want to listen further into your speech.
It is also a key to be sensitive to other peoples cultures, so their attitudes, beliefs and values are something you need to keep in mind when you are talking to your target audience. It is a good idea to learn as much as possible about your selected target audience before talking to them. Religion is very similar which means you also have to tend this matter with extreme care so you do not offend anyone following these religions.
The educational background of your audience is also an important part of demographics, this can help you to decide what type of language you can use and your choice of vocabulary, this will then also help you to be more specific.
- Gender
- Age
- Race
- Occupation
- Sexual orientation
- Social class
Demographics are a form of quantifiable data (statistics) of a selected group of people, these can be used to identify a subset of that specific group of people so that the media producers can determine the popularity of their media product in these specific groups. Age is a very important part of demographic analysis as it can be very useful when deciding what topic you would like to work with, also gender is an important one.
Finding out the men to women ratio in your group is useful, as then you can talk about your product in a way that interests everyone. Not using any sexist language or stereotypes is also a key to this as you do not want to offend any of your target group, then this also may not make the gender in your group want to listen further into your speech.
It is also a key to be sensitive to other peoples cultures, so their attitudes, beliefs and values are something you need to keep in mind when you are talking to your target audience. It is a good idea to learn as much as possible about your selected target audience before talking to them. Religion is very similar which means you also have to tend this matter with extreme care so you do not offend anyone following these religions.
The educational background of your audience is also an important part of demographics, this can help you to decide what type of language you can use and your choice of vocabulary, this will then also help you to be more specific.
A focus group is when a group of individuals get together to answer a variety of different questions, these groups are very useful for gathering primary research as you get a lot of different responses from different people (opinions, feelings etc) whilst also being able to discuss within the group. When you are holding one of the focus groups, it is useful to gather various people of different ages, as then you will receive a more varied response.
The size of the group tends to be 6-10 people, then the whole session may last for 1-2 hours. Focus groups can be held in a very structured scene, or they can just be held in a more relaxed and maybe even more inviting environment which could also mean that this will encourage more open and honest opinions/answers. These groups of people are usually brought together by a mediator and are asked to focus on a specific topic/product.
The size of the group tends to be 6-10 people, then the whole session may last for 1-2 hours. Focus groups can be held in a very structured scene, or they can just be held in a more relaxed and maybe even more inviting environment which could also mean that this will encourage more open and honest opinions/answers. These groups of people are usually brought together by a mediator and are asked to focus on a specific topic/product.
When you are holding an interview/creating a questionnaire, you have to think about who the audience are that you are targeting to decide which questions suit the questionnaire or interview the best, you can have closed questions and also open questions. There is a huge difference between both types of these questions, so therefore when you are conducting either of these things (questionnaire/interview) you need to consider which type will suit what information you need better. The difference is that a closed question can be answered with a short response, so either a short phrase or a key word for example if you were to use a closed question it could be:
- Where do you live?
- Are you enjoying the weather?
- What time is it?
- How do you focus on your work?
- What is your favourite hobby and why do you enjoy it?
- Why is that so important to you?
A survey has a very similar format to a questionnaire, but a survey is more informal. Using a survey gives the individual who needs to information the chance to ask particular questions and receive the answers in the forms of that persons opinion (the audience they are handing the survey too). Surveys are also a particularly good way of research, a survey allows you to receive the data you need on a large scale, survey data can be collected through a printed survey that is handed out, it can be asked over the phone, you can have surveys posted to you and they can also be online.
Survey monkey is a very good website for surveys, these are types that are published online. The website is very clearly explained and the page is available in 16 different languages, which makes this website easily accessible all over the world.
Survey monkey is a very good website for surveys, these are types that are published online. The website is very clearly explained and the page is available in 16 different languages, which makes this website easily accessible all over the world.
Primary research is completely based on gathering your own data, so if you are wanting/needing to gather primary data, a questionnaire can be a useful way of collecting this information. For a questionnaire, you can design the actual thing yourself and then hand it out/put it online, because you will have created it yourself this allows you to really collect the information you need for your specific area. These can be used for when you need feedback on a particular media product, or if you also need to understand your target audience better.
Here is an example questionnaire I found on google after conducting a search 'questionnaires on media products' I found this in images, this is a girls questionnaire she needed to conduct for college work so it is a perfect example of how primary research can be collected.
Here is an example questionnaire I found on google after conducting a search 'questionnaires on media products' I found this in images, this is a girls questionnaire she needed to conduct for college work so it is a perfect example of how primary research can be collected.
Another good way to create primary research is through observations, scenes such as interviews or meetings can be observed and then information can be collected from these meetings, this information can be gathered through note taking and generally taking in the information. It also then allows you to be in contact with different people from different places, this means that it could open you up to new data that you had not previously found based on peoples different opinions, this information could then be extended with other information that you have collected first hand to bulk it out.
The picture above is someone elses observations on social media, this is a good example of primary research as it shows his opinions on 5 different social medias in an easily readable format.
The picture above is someone elses observations on social media, this is a good example of primary research as it shows his opinions on 5 different social medias in an easily readable format.
You can carry out your own interview, you may find this more helpful as you can ask all the specific questions you need to know the answers to do, also this means that if you do not get your point across you have the opportunity to ask the question again and in more detail. Conducting an interview is a great way to complete primary research, it is a quick way to collect the information you need, for a questionnaire information needs to be processed, but for an interview this information will only be from 1 person, so the information does not need to be put together.
A discussion is something that can be between people or one person posting on an article, I completed a word search on discussion about SHADYXV, I then found a website called sputnikmusic.com where someone has completed a review on the album and allowed comments to be posted and ratings to also be made, a lot of reviews tend to be quite low and don't vary too much. So far looking through these comments people are all agreeing with each other about the album.
Qualitative research will always depend on the audiences' attitude to that particular media product, it is based on preferences of the audience. This is helpful to the industry for improvement on their work, they can then change and adapt this particular product and review what preference is the most popular. Here we have a post about Eminem's new video FT Sia, this lady is talking about how after Jameela Jamil wrote an open letter to eminem she received a lot of hate from Eminem fans. After reading this article I have decided she is 100 percent against internet haters, she makes it very clear without being rude. She also states that she is in defense of Eminem.
Government statistics are published by government agencies/public bodies, one of these can be other international organisations. Statistics are something that are collected and published by various governments, these could be crime and marriage statistics. All statistics that are published are verified by the government which makes them reliable. After completing a google search, I found https://www.gov.uk/government/statistics which lead me to Government statistics, this then shows published ones and also upcoming statistics, at the top of the page is states that ''Official statistics are produced impartially and free from political influence.''
Also on the gov website, I found these statistics which are about immigration. It highlights certain areas to show where the highest immigration is found.
Also on the gov website, I found these statistics which are about immigration. It highlights certain areas to show where the highest immigration is found.
Circulation figures are the amount of hits a newspaper/e-newspaper has received, it also determines whether the number of hits has risen or fallen, whether it be a huge change or a slight one. These figures can be collected by seeing how many people have bought a certain newspaper, for an e-newspaper a website counter can be added, this will then allow the reviewer to see how many people have visited this particular website. This will help media producers to determine which newspapers are more popular than others. These figures can be produced on a daily/weekly/monthly basis, out of all circulation figures, newspapers generally tend to receive the most hits. Circulation figures originated from actual printed newspapers when these figures first started to be collected.
Here I have a table from March 2013, that shows how many hits these particular newspapers received both online, printed and then the combined hits. This table allows you to see very clearly what newspapers received what hits.