Archive for December 2014
Finance is what will cover the funding of your particular product, then the producer will have to decide...
Placement media (product placement) is when a particular product is discussed/shown in a media related...
When thinking about viability, it means that things are capable of being completed in a practical/useful...
When you think about content in production research, involving media I personally think about creating...
Advertising is a form of paid communication that is created to communicate a specific product or service...
An ad placement is a group of specific advert units, this then allows the advertiser to place their...
Competitive analysis is a critical part of a companies marketing plan, with the information collected...
Competition is the fight between companies that produce the same products/services with a particular...
The product market is where products/particular services are sold to households, the money that the...
When releasing a new media product, it is very important for you to know your audience (creating a profile)....
Consumer attitudes consist of thoughts of beliefs, feelings and the intentions towards a certain thing/product....
Consumer behavior is how a particular individual views your media product/s, or even buying/receiving...
An audience panel in comparison to a focus group is quite similar, in an audience panel you receive...
Geodemographics are a way of describing a group of people based on their opinions, attitudes and their...
Demographics are a way of describing a group of people by specific categories, these groups tend...
A focus group is when a group of individuals get together to answer a variety of different questions,...
When you are holding an interview/creating a questionnaire, you have to think about who the audience...
A survey has a very similar format to a questionnaire, but a survey is more informal. Using a survey...