Archive for 2014
Finance is what will cover the funding of your particular product, then the producer will have to decide...
Placement media (product placement) is when a particular product is discussed/shown in a media related...
When thinking about viability, it means that things are capable of being completed in a practical/useful...
When you think about content in production research, involving media I personally think about creating...
Advertising is a form of paid communication that is created to communicate a specific product or service...
An ad placement is a group of specific advert units, this then allows the advertiser to place their...
Competitive analysis is a critical part of a companies marketing plan, with the information collected...
Competition is the fight between companies that produce the same products/services with a particular...
The product market is where products/particular services are sold to households, the money that the...
When releasing a new media product, it is very important for you to know your audience (creating a profile)....
Consumer attitudes consist of thoughts of beliefs, feelings and the intentions towards a certain thing/product....
Consumer behavior is how a particular individual views your media product/s, or even buying/receiving...
An audience panel in comparison to a focus group is quite similar, in an audience panel you receive...
Geodemographics are a way of describing a group of people based on their opinions, attitudes and their...
Demographics are a way of describing a group of people by specific categories, these groups tend...
A focus group is when a group of individuals get together to answer a variety of different questions,...
When you are holding an interview/creating a questionnaire, you have to think about who the audience...
A survey has a very similar format to a questionnaire, but a survey is more informal. Using a survey...
Primary research is completely based on gathering your own data, so if you are wanting/needing to gather...
Another good way to create primary research is through observations, scenes such as interviews or meetings...
You can carry out your own interview, you may find this more helpful as you can ask all the specific...
A discussion is something that can be between people or one person posting on an article, I completed...
Qualitative research will always depend on the audiences' attitude to that particular media product,...
Government statistics are published by government agencies/public bodies, one of these can be other...
Circulation figures are the amount of hits a newspaper/e-newspaper has received, it also determines...
Audio material is what sound can be stored on, only sound can be stored on these which then can be used...
A CD-ROM which stands for a Compact Disc Read-Only Memory, uses the same technology as a CD, it is laser...
An internet forum, is an online discussion on a particular site where people can hold conversations...
The web is a form of research that allows you to search for specific information and is available to...
A photo library is a library that is stored with photos, these collections can vary from very old to...
A film archive is a list of films, put into a specific order.
Online you can find a film archive forum...
Newspaper publishers use a lot of secondary research from journalists, they find this information from...
Periodicals are very similar to a journal/article, there are three main types of periodical which actually...
Reference-based books were made so specific factual information and facts can be accessed, they can...
Journals can be a very interesting and useful type of information, a lot of famous people did keep a...
Books can be found and bought in a library, book shops (Waterstone's, WhSmith, etc.) Books can also...
Who are they?
RAJAR (Radio Joint Audience Research Limited) is a non profit organization, it is...
Who are they?
The National Readership Survey is a commercial organisation as well as a non profit...
Audit Bureau Of Circulations
Who are they?
ABC were founded on October 14th 1931 by the independent...
Broadcasters' Audience Research Board
The BARB, is an organization that is also co-owned by the...
On the BBC website, I found an article from 2013 about the royal baby, it discusses how popular royal...
Here we have a response on AMA Journals to an antismoking campaign released in November of 2007.
(To...